Art direction
The difference between just a campaign and a moment that lives rent-free in your audience’s mind. Art direction isn’t decoration — it’s precision. It’s instinct. It’s the part that makes people stop scrolling.
It’s a combination of aesthetics and seamless strategy. More about connection and message. Making people feel the brand instead of dull sell.
The place where everything blends in.
From idea to execution.
My aesthetic balances the clarity of Northern minimalism with a softness that still knows how to demand attention. It’s intentional, spacious, refined — but not afraid to take risks when it’s worth it.
Art direction, for me, is about control — not clutter. If it distracts, it’s gone. If it doesn’t speak the brand’s language fluently, it doesn’t belong. Every decision — tone, texture, color, silence — has a reason. It all has to hold together. Seamlessly.
I gravitate toward brands with presence. The ones that feel like a concept store, a scent, a playlist — not a product. If you’re building something with that kind of energy, I know how to translate it visually.
Deliverables
Creative concept
Defining concept and message based on brand goals.
Visual tone strategy
Creating moodboards and atmosphere guides, setting overall tone.
Coordination
Collaboration with photographers, videographers, stylists, MUAs, On-set (only in Lithuania) or remote visual direction.
Post-shoot execution
Selection of final images, Post-shoot execution: layouts, campaign visuals, digital assets
For brands that choose taste over trends. That care about feeling, not just content. That know what stays is how it feels.
- Clear in message and structure
- Elevated in visual identity
- Seamless in user flow
- Trusted through every detail
- Designed with depth, not decoration
Ready to step into new era?