Smart Nudges, Better Conversions

Sometimes users need a little nudge. For Momentas, I implemented a strategic system of popups designed not just to interrupt—but to convert. The first popup appears with perfect timing, offering a small discount in exchange for a newsletter subscription. It’s a win-win: the user feels rewarded, and the brand builds its community. The second popup activates when the user moves toward closing the tab, reminding them that there’s still something waiting in their cart. This subtle prompt helps reduce cart abandonment and reinforces intent to buy. These aren’t just popups—they’re micro-moments of persuasion, woven into the UX to support both brand experience and sales. Smart, branded, and timed to feel helpful—not annoying.

Smooth on Every Screen

A big part of the design process focused on the mobile experience. Data showed that over half of the visitors came from mobile devices, so it was clear the site had to feel just as smooth on a phone as it does on desktop. I created easy-to-scroll sections, made sure everything adapted perfectly to different screen sizes, and paid close attention to button sizes and tap zones—making sure every action was comfortable and intuitive, with no missed touches or frustrating moments.

Building Trustability

These days, trust is everything. People don’t just want to know what they’re buying—they want to know who they’re buying from. That’s why I focused on making the brand feel human and relatable. While testimonials helped build social proof, I took it a step further by creating a strong About page. It shared the story behind Momentas, the mission, and the values that guide it. The goal was to help visitors feel a real connection—so they’re not just buying jewellery, they’re supporting something they believe in.

Personalization Made Simple

Since some of Momentas’ jewellery offered custom engraving, I designed a seamless user flow that made personalization feel effortless. The engraving experience needed to be simple for the user—but also lightweight and scalable for development. I created an intuitive flow where customers could choose to add engraving, type their message, or even upload an image. To inspire creativity and make the process even easier, I also designed a library of engraving-ready sample graphics that users could select with a click. The result was a clean interface that encouraged deeper emotional engagement—without ever feeling complicated.

Designed for Fast Decisions

In ecommerce, hesitation is the enemy. I recognized that users often sit on the edge of a decision—and every extra click or delay increases the risk of abandonment. To speed up the purchase flow for products without engraving options, I designed a streamlined Quick View experience. This allowed users to preview product details, select options, and add to cart directly—without leaving the product grid or interrupting their flow. The result? Faster decisions, less drop-off, and a smoother path to checkout.

Minimal Effort, Maximum Loyalty

The user journey doesn’t end at checkout—and neither should the experience. To strengthen the connection between Momentas and its customers, I designed a minimalist thank-you card to be included in every order. The card delivered a warm message of appreciation and offered a discount for the next purchase—a small gesture that encourages repeat buying and builds brand loyalty. It was designed to seamlessly fit inside the packaging without adding clutter, reflecting the brand’s elegant aesthetic while turning a transactional moment into a relational one.

A Small Touch That Matters

Taking care of jewellery is just as important as buying it. That’s why I created a simple, minimal packaging design for a jewellery cleaning napkin. It’s a small product, but it plays a big role in showing the brand’s attention to detail. I focused on highlighting the Momentas name, keeping the look clean and elegant. This way, even a basic care item feels like part of the brand experience—and reminds customers that their piece is made to last.

Gabu

Taking care of jewellery is just as important as buying it. That’s why I created a simple, minimal packaging design for a jewellery cleaning napkin. It’s a small product, but it plays a big role in showing the brand’s attention to detail. I focused on highlighting the Momentas name, keeping the look clean and elegant.